Mark Zuckerberg of Facebook bought Instagram in 2012 for a small billion dollars in April 2012. Everybody said that Zuckerberg is an idiot and overspent by a lot. 7 years later, Facebook and Instagram represent 80% of all the images on the Internet and 95+% of all the advertising related to images. Nobody competes with Facebook/Instagram when it comes to advertising and photos.

As a photographer, I’m more interested in Instagram than in Facebook. I’m also interested in Black and White. I do quite a bit of black and white photography: https://www.sritch.com/tag/bw.html. And, I like it more and more.

There are currently (actually: September 2018) 60 billion photos on Instagram with 100 million+ uploaded every day. 99 million+ of these daily uploaded photos are colour photos. Less than 1% of the photos on Instagram are Black & White. Think about the opportunities.

They just have to be found. It’s mostly done through hashtags. Here are the most popular black and white Instagram hashtags.

Most popular Instagram Black and White Hashtags

  • #blackandwhite_perfection
  • #bnw_captures
  • #bnw_captures
  • #bnw_diamond
  • #bnw_globe
  • #bnw_guru
  • #bnw_life
  • #bnw_mood
  • #bnw_of_our_world
  • #bnw_oftheworld
  • #bnw_perfection
  • #bnw_planet
  • #bnw_society
  • #bnw_universe
  • #bnwmood
  • #bnwphotos
  • #bw_crew
  • #bw_life
  • #bw_lovers
  • #bw_photooftheday
  • #bw_society
  • #bwlovers
  • #bwmasters
  • #bwsquare
  • #bwstyleoftheday
  • #excellent_bnw
  • #flair_bw
  • #greyscale
  • #igblacknwhite
  • #igersbnw
  • #insta_bw
  • #insta_pick_bw
  • #instablackandwhite
  • #love_bnw
  • #monoart
  • #monochromatic
  • #noir
  • #noiretblanc
  • #noir_vision
  • #top_bnw
  • #world_bnw